Why Regional Health Insurance Markets Require More Than a Bigger Sales Push
Regional and rural markets remain some of the most important growth opportunities for health plans and carriers These communities are often underserved and rely heavily on trusted local relationships. For many plans, they represent a meaningful path to stronger market presence, deeper member reach, and more durable growth. But growth in these markets is […]
How High-Performing Health Plans Are Optimizing Their Insurance Sales Distribution in 2026
The health insurance market is rapidly changing. Premium pressure, regulatory complexity, broker consolidation, and rising administrative costs are not new conversations for health plan leaders. They are the operating reality. What separates plans that grow in this environment from those that stall is not strategy alone. It’s execution. And execution lives inside distribution operations. Growth […]
What Health Plans Need to Fix Isn’t What Most People Think
What Health Plans Need to Fix Isn’t What Most People Think At Medicarians this year, one session stood out for a simple reason: It didn’t try to predict the future. It focused on what’s actually breaking today. Hosted by Brendan McLoughlin, the panel, “Health Plans on the Brink: When Giants Fall and Regionals Fight to […]
The Danger of “Good Enough” Technology that Normalizes Friction
Why “Good Enough” Front-Office Systems Quietly Stall Health Plan Growth For years, health plans have invested heavily in back-office systems. Claims, billing, compliance, and enrollment platforms are stable, mature, and deeply entrenched. And that’s the problem. Because while back offices are optimized for operational stability, growth happens somewhere else entirely. Growth happens in the front […]
Champion Health Plan’s Bold Approach to Medicare Advantage
Champion Health’s approach to thriving C-SNPs
Health Plans Are Rebuilding Their Tech Stack Around Distribution, Not Homegrown Solutions
For years, health plans have relied on systems to manage distribution that were never designed for it. Sometimes those systems were off-the-shelf CRMs. More often, they were homegrown combinations of spreadsheets, legacy tools, and heavily customized software stitched together over time. These systems became the center of the tech stack not because they were the […]
Health Insurance Predictions for 2026: Less Margin for Error, Less Room for Guesswork
In our 2025 Year in Review, we saw clear signs that the economics of health plan growth were changing. This post looks at what those shifts mean heading into 2026 and where plans should expect conditions to tighten. Most of what will define 2026 is already in motion. Preparation will matter more than prediction. Premium […]
2025 Year in Review: The Year Health Plans Began Rebuilding Sales Distribution for Resilient Growth
At the end of 2025, a simple truth became clear. Growth is no longer driven by top-line enrollment volume. It now depends on the strength of a plan’s distribution infrastructure and its ability to manage agents, compliance, and operational workflows with precision. The CMS Final Rule, shifting Star Ratings, and significant Medicare Advantage exits have […]
Inside Abacus — Why We Built It and What It Changes for Health Plans
Insuring Growth explores the biggest challenges and opportunities facing health insurance leaders, focusing on what executives need to know now. In our latest episode of Insuring Growth, I sat down with Kyle Mitchell, our VP of Product, to talk about one thing at the center of every plan’s growth challenges: distribution. For years, plans have invested […]
Dr. Makayla Lavender Explains How 2026 Policy Changes Will Redefine Open Enrollment
Insuring Growth explores the biggest challenges and opportunities facing health insurance leaders, focusing on what executives need to know now. As 2026 approaches, policy shifts are set to transform the ACA marketplace and Medicaid, creating ripple effects across the health insurance ecosystem. In Episode #3 of Insuring Growth, host and e123 President, Brendan McLoughlin, talks with […]