·
1 minute read
On Tuesday, February 4th at 1:00 PM, e123’s President, Brendan McLoughlin, will be a panelist at the annual Inter-Company Marketing Group (ICMG) Conference taking place at the JW Marriott in Tampa, Florida, in the Ybor Ballroom (2nd floor).
Moderated by Charlie Harris, President of National Health Insurance Company, the panel will also feature Susan Plumer, Chief Growth Officer at ConnectureDRX, and Jeff Smedsrud, CEO and Founder of Flex Benefits. Together, they will address key topics that are shaping the future of health insurance marketing.
Here’s a quick look at the topics the panel will dive into:
- Cutting-edge tech trends: How the latest technology will help agents manage their book of business amidst regulatory changes and evolving plan offerings in the Senior market.
- Regulatory Shifts: With changes to health insurance subsidies, ACA alternatives, and Medicare Advantage, how should insurers and marketers adapt to remain compliant while meeting consumer needs?
- Consumer Behavior & Market Opportunities: The expected rise in "new shoppers" due to reduced subsidies and the expansion of alternatives like short-term medical plans—how should companies engage and retain this cost-conscious audience?
- Innovation for Competitive Advantage: With reduced competition from government platforms, how can companies use tech, marketing, and customer experience to differentiate themselves and create lasting value?
- Agent Empowerment & Regulatory Preparedness: Tools and strategies insurers should provide agents to help them explain pricing, navigate evolving regulations, and enhance client retention.
- Medicare Advantage & Market Innovation: With potential deregulation under a second Trump administration, how can insurers differentiate their offerings and leverage technology for member acquisition?
- Short-Term Medical Plans: Navigating risks of consumer confusion while capitalizing on product flexibility and strategies to manage the ripple effects on ACA marketplaces.
If you’re in the health insurance industry, you will not want to miss this opportunity to gain valuable competitive insights and strategies for the future.
Unable to attend the keynote session? Make sure to stop by our booth 10/11 located in the HB Plant Ballroom during exhibitor hours, and we will provide a full post recap following ICMG.
Contact us to learn more.
